Your website’s language, aka “copy”, is your brand’s biggest tool for converting leads to sales. Copywriting must persuade visitors to take action. If they’re not persuaded, they’re not buying.
Most brands don’t take the time to refine how their website speaks to their audience.
As a result, your website isn’t making you anywhere near the revenue it could be. Your “investment” towards your site effectively becomes money down the drain.
Premium copywriting is your main tool for getting your website to create real sales.
What does premium copywriting do for me?
Premium copywriting moves your audience to take action towards engaging and buying from your brand. The writing itself is known as “copy,” and is written to improve your rate of converting leads to sales on your website and beyond. The key is funneling your web traffic via increased Google search rankings and converting these leads into revenue.
Copy is any text your brand uses to sell your services or ideas. The goal of great copy is always to get your audience primed to take action.
Every smart business knows you must build momentum in your customers before they buy or engage.
The sales process begins (and ends) with your words. If your words aren’t compelling then no one’s buying your services.
Your sales will only grow if your brand can speak in a way to attract, engage, and convert your leads.
Fortunately, your website and other online media aren’t like live face-to-face sales pitches. Every single word on your website can be planned for the best possible returns. This is where a copywriter steps in.
What is premium web copywriting?
Premium web copywriting is persuasive writing for your brand’s digital media platforms. This includes but is not limited to: web pages, email newsletters, social media bios, ebooks, and blog content. Premium web copywriting is designed to attract more search engine traffic and increase your sales.
Many copywriters simply take the “wet spaghetti” approach– they throw words at the wall and hope something sticks.
Premium copywriting builds your sales speech to grab your audience as quickly as possible.
Your sales copy should get to the point early in your visitors’ first contact with your site. They should know exactly what you do and what you actually do for them.
The words on your site need to be clear and concise. That means no run-on sentences. No flowery collegiate language. No filler descriptions.
How does premium copywriting work?
Copywriting is writing with pure substance directed at one goal: persuasion.
Simple and driven by story and emotion is what persuades. Persuasion is what sells.
If you can speak to your audience’s needs in a personal way, they’ll be instantly more likely to buy– or at least keep learning about you.
About Content Writing & Strategy
The best web copywriting will always be optimized for search engines. Online search makes up more than half of web traffic. Not capturing that is a cardinal sin that makes your website a wasted effort.
Search engines provide an incredible opportunity for you to attract pre-qualified leads. If done properly, i.e. not spammy that’ll hurt your rankings, customers will literally come to you with money in-hand.
Web-based copywriting also needs to be formatted in a readable way for all devices. Mobile screen compresses your text, but a premium copywriter will write with this in mind.
When a premium copywriter steps in to refine your web content, your profits have far more opportunities to grow.
Are you ready to start building a truly competitive website? Let’s have a chat.