Most small businesses don’t realize they’re missing a critical part to their marketing campaign. As a result, these businesses are ignoring the biggest audience on the web.
The crazy part? It’s actually really easy to reclaim this audience.
Everyone uses search engines, including your potential clients. Searches are simply just questions that need an answer. They’ll search for your services the same way.
Your audience gets on Google when trying to buy from businesses in your industry. However, you need to be in 1st page search results or you’ll miss most of these clients.
Content marketing is the primary key to catching and keeping the search audience.
What does content writing do for me?
Content writing captures your audience the moment they’re asking about services like yours. Online content responds to questions asked in search engines. Your goal is to have comprehensive, targeted answers in your web copy and blog content. This optimization is what ranks you highly in Google results.
Content is anything media that engages your audience to keep thinking or talking about your brand. You’ll find text, video, audio, and images all fit this definition.
Content marketing is simply the use of media to keep people returning to your brand. Blogs, social media pages, and email newsletters are just some of these promotional tools.
If people trust your brand and they keep hearing about your brand, they’re more likely to trust you.
In other words, content marketing gives you an identity so people know exactly who you are and what you’re about.
Need more traffic? When all the words on your website are targeted towards common search questions in your industry, you get more traffic.
Need more customers? If you actually answer questions with great answers, your business gains authority and trust. Your audience pays for services they trust.
Need a better brand? Expose your audience to your voice with frequent commentaries on your industry. Your brand grows every time they connect with you.
Premium copywriting picks up where content marketing leaves off. Content will attract your audience, and copy will convert these leads to increased revenue for you.
What is digital content marketing?
Digital content marketing is the creation of media to gain customers or grow a brand. This can include blog posts, videos, infographics, whitepapers, ebooks, and more. Content is targeted towards informing and teaching your audience, instead of direct sales. The goal is to increase brand trust and authority.
Online content marketing is a natural step for your brand to take in content marketing.
Internet search users compose a huge chunk of your market’s attention.
Specifically, the internet is one of the primary places businesses get discovered.
Google searches and social media tend to be where people find new information online. If you go where the attention is, you have a better chance to capture it.
Google searches are dominated by text content, which means you need really good writing on your web platforms to tap into it.
Types of Writing Content
Writing content is text used to get your audience engaged with your brand.
Text-based media comes in many forms, all of which can help grow your business. For simplicity, we’ll just cover the types that’ll give you massive business growth.
Web copy is all the text on your website that explains your brand and what you do. This is the “sales” component that persuades your audience to take action.
Blog content is a common form of text media in content marketing. This material is the “engagement” arm of your brand that informs and connects with your audience.
Why should I have blog content?
Blog content gives your brand more opportunities to attract, gain trust, and convert customers. This is accomplished by increasing search result presence and giving your audience info that’s relevant to their needs. By answering urgent questions with strong answers, you funnel customers to your services.
A good blog writer will give you content that answers your customer’s pain points above all else.
When people search on Google, they most often want a solution to a problem they’re having. If the question being asked needs a more urgent fix, those great answers become increasingly valuable.
Brands that offer phenomenal answers AND the desired services literally soak up these pre-qualified customers.
To put it simple: respond to problems and potential leads will literally be magnetized to you for solutions. Suddenly you’ve got an instant business boost.
How does content writing work?
Blog posts are a reliable way for your brand to capture these easy search engine leads. These articles consistently rank at the top of search results because they’re targeting these commonly-asked questions.
Need proof? Go search “why isn’t my business on Google Maps?”
Most links on the first page are either forums or blog articles. You’re going to find the same trend for nearly every question you put into Google, Yahoo!, or Bing.
These “true” results (i.e. not PAID ads) are the ones we’re all actually clicking every day. We consistently choose links to blogs instead of paid Google ads.
“But it can’t be that simple… right?”
You’re 100% right. It’s easy, but content writing is far from simple.
Here’s the secret sauce:
The best content writers have studied strategies for writing exactly what search engines crave… and we’re really freaking good at it.
Most blog writers focus too much on “how” to write for Google. They don’t focus enough on “why” they write for Google.
Average “writing experts” provide the bare minimum of keywords, overall word count, and basic formatting to outpace their competition. They pump out content like machines while sacrificing the quality.
These writers use every method in the book to trick Google into high rankings.
These “content strategists” are screwed every time a new algorithm comes out. As a result, they’re always scrambling for the next band-aid to get their posts back on top.
Great blog creators do the exact opposite to create the strongest content on the web. We put quality over quantity and focus on the big picture results.
Content writing by Dane White has the same goal as Google: we provide what your clients need the most.
Your customers need the best answers possible– in the format they’re asking for it.
If a local produce farmer can’t figure out what the heck is eating all her crops, your organic industrial pesticide company needs answers live and ready on your site.
If a dentist searches on his smartphone for why his Facebook page has no followers, your marketing firm needs answers that don’t read in giant blocks of text.
If a mental health counselor asks her Amazon Alexa about renting an office on a tight budget, you should be the landlord with voice search-optimized blog posts.
By focusing on the end consumer, your blog content will stand strong over time.
As your leads continue to flow in, they get exposure to the quality of your brand. They may pursue your services immediately if they need solutions fast.
Your audience will trust you more when your name comes up in the future, even if they don’t buy at first contact.
Online articles encourage growth by word-of-mouth, website traffic, social media sharing, and much more.
Web content is the smartest way to market in the digital age.
Get ahead of your competitors before they realize what they’re missing out on.
Ready to start winning? Let’s get you in the game.